That's what I call brand image

Apple replaces site's landing page with condolences for victims affected by Tsunami. This is one excellent textbook example, of how a company can give back to the community. At the sametime it also goes to show how Apple have gone beyond just being a company that sells a product. I am sure that at this very point, the many visitors that have visited the site would be made aware of the tragedy that have happen so far from the US. Even the President of United States needed some critics' 'comments' before making a statement about sending contribution and support.

This show of compassion from Apple will go a long way in strengthening their mindshare within the communities across the world.

Hopefully more such influential organisations would chip in to help.